UBA Empowers Digital Creators with Insights on Building Influence and Authentic Online Communities

Africa’s Global Bank, United Bank for Africa Plc (UBA), has hosted another edition of its flagship UBA Business Series, bringing together digital entrepreneurs and influencers to share insights on how to build impactful and sustainable online communities.

Themed “Content that Converts: Building Influence and Driving Growth Through Strategic Marketing,” the session took place on Thursday at the Tony Elumelu Amphitheatre, UBA Head Office, Marina, Lagos.

The event explored how authenticity, consistency, and passion remain vital ingredients for success in today’s fast-changing digital landscape, as top content creators shared real-world lessons from their professional journeys.

In his welcome address, Kayode Olubiyi, UBA’s Group Head of Digital Banking, reaffirmed the bank’s commitment to empowering entrepreneurs across Africa through platforms like the Business Series, which provide knowledge, networking, and mentorship opportunities.

> “This initiative continues to be a key part of our mission to support innovation and entrepreneurship across the continent,” Olubiyi said. “We aim to equip individuals with actionable insights that help them scale their brands in an increasingly digital world.”

Delivering the keynote address, Dr. Lampe Omoyele, Managing Director/CEO of Nitro 121, urged creators to focus on value, purpose, and agility in their content strategies.

> “You can create something out of what appears to be nothing,” he noted. “Great content isn’t just about trends or aesthetics; it’s about impact and relevance. To succeed, creators must define a clear brand identity and stay consistent.”

The panel session featured leading digital voices including Elozonam Ogbolu, Dr. Chinonso Egemba (Aproko Doctor), Catherine Kamau, Nasiru Lawal (Nasboi), and Enioluwa Adeoluwa, who also moderated the discussion.

Lawal highlighted the importance of self-improvement and perseverance, advising younger creators to “prioritise growth over fame.” Elozonam emphasised storytelling and collaboration between brands and influencers for long-term success, while Egemba stressed the need for creators to treat content creation as a structured business.

Kenyan actress and media entrepreneur Catherine Kamau encouraged creators to stay grounded and maintain genuine relationships outside social media.

> “Fame can be fleeting. Always stay connected to your real community—your family and friends—because those are the people who will stand by you when challenges arise,” she said.

The panellists collectively underscored that authenticity, originality, and purpose-driven storytelling are the true foundations of influence, not merely financial gain.

In her closing remarks, Alero Ladipo, UBA’s Group Head of Marketing and Corporate Communications, commended the speakers for sharing valuable insights and applauded the bank’s leadership for sustaining conversations that foster innovation and economic empowerment.

She noted that initiatives like the UBA Business Series “empower not just individuals but entire communities and economies.”

With over 45 million customers and 25,000 employees globally, UBA continues to position itself as a driver of growth, digital transformation, and entrepreneurial excellence across Africa.