Binatone Announces Nationwide 10% Discount to Reward Loyal Customers

Global Appliances Nigeria Limited, the official distributor of Binatone products in the country, has launched a nationwide 10 per cent discount as a gesture of appreciation to its loyal customers.

The company introduced the one-month anniversary promotion, which will run from August 1 to 31, 2025, and applies to all Binatone products available across Nigeria.

In a statement, the Managing Director, Prasun Banerjee, said the initiative is aimed at strengthening customer loyalty and enhancing accessibility to the brand’s products. “This special offer is meant to deepen our relationship with both existing and new customers by making our appliances even more affordable,” he noted.

Banerjee added that the discount presents an ideal moment for consumers to upgrade their household appliances, saying, “There’s never been a better time to get a Binatone fan, iron, blender, rechargeable fan, or kitchen appliance.”

Founded in the United Kingdom over 60 years ago, Binatone has been present in Nigeria since 1974, offering a wide range of products including cooling devices, kitchen machines, power protection appliances, blenders with unbreakable jugs, juicers, fufu makers, yam pounders, rechargeable fans, and the health-focused Binatone Air Fryer.

He highlighted that the company’s two-year warranty further boosts customer value, adding that the discount underscores Binatone’s long-standing relationship with Nigerians. “This promotion reflects our deep connection with customers in Nigeria and our commitment to delivering high-quality, reliable, and affordable appliances supported by excellent after-sales service,” he said.

The anniversary offer is available at major supermarkets and electronics stores such as Shoprite, Spar, Justrite, Jendol Superstores, Colours, Sahad Stores, and through Binatone’s authorised dealers nationwide.

Banerjee assured buyers that products will remain readily available throughout the promotion, reaffirming the company’s dedication to value and dependable service.