The Christian Association of Nigeria (CAN), Northern States chapter, has called on African leaders to prioritize youth-driven investments and adopt strategic communication approaches to achieve sustainable development across the continent. Rev. Joseph John Hayab, chairman of Northern CAN, made this appeal during the Wilton Park Roundtable themed “Towards Demographic Dividends in Africa: Action and Investments”, held from July 21 to 23, 2025, at Wiston House, West Sussex, United Kingdom.
Delivering a paper titled “Information, Communication, and Narrative”, Hayab emphasized that Africa’s large youthful population presents a unique economic advantage. However, he cautioned that this potential could be wasted without meaningful investments in education, healthcare, and job creation. He noted that the continent’s future depends not only on sound economic policies but also on how leaders foster shared values, build trust, and constructively engage the youth.
“The demographic dividend is not merely a technical opportunity but a moral responsibility,” Hayab said. “Our future will be shaped by how we communicate, the values we prioritize, and how inclusive our development conversations are.” He underscored the vital role of faith-based organizations and traditional institutions, describing them as trusted partners capable of translating policies into actionable community initiatives. He urged African governments to forge long-term collaborations with religious leaders, as churches and mosques serve as centers for civic education, value formation, and grassroots mobilization.
The CAN chairman further called for a narrative shift that portrays Africa’s population as a promise rather than a burden. He highlighted the importance of showcasing stories of youth innovation, women’s leadership, and the resilience of people with disabilities. According to him, real-life success stories inspire action and attract investment more effectively than statistics.
Reflecting on the COVID-19 pandemic, Hayab warned against the dangers of misinformation and distrust in governance. He praised the role of religious leaders in promoting public health awareness during the crisis and advocated for a communication framework that involves faith-based organizations, youth groups, civil society, and the media. He concluded by urging African leaders to invest in human capital and create an environment where all citizens feel included and empowered in the continent’s development journey.
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