Nearly Half of U.S. Adults Opt for Kids’ Menus to Cut Dining Costs

In a bid to economize during meals out, nearly 44% of U.S. adults are turning to kids’ menus, according to new research from Lightspeed Commerce, a leading provider of point-of-sale technology for the hospitality sector. The study highlights a growing trend where diners are seeking not only lower prices but also smaller portion sizes.

As many consumers grapple with tightening budgets, dining at restaurants has become a more significant expense. Major chains like McDonald’s and Wendy’s recently reported a decline in breakfast sales, attributing this downturn to economic uncertainties affecting lower-income customers.

The appeal of kids’ menus lies in their affordability and simplicity, with items traditionally priced lower than those on adult menus. “Whether it’s a mini burger or mac and cheese, the kids’ menu is becoming a smart option, not just a nostalgic one,” researchers at Lightspeed commented.

Adding to these challenges, the cost of fast food has surged dramatically over the past decade. A recent report from FinanceBuzz found that the price of a McDonald’s Quarter Pounder with Cheese meal has skyrocketed from $5.39 in 2014 to $11.99 in 2024. Comparatively, a six-piece Chicken McNugget Happy Meal, which includes fries and a drink, is priced at $5.99, while a plain order of six McNuggets from the McValue menu costs $5.59 but excludes sides and beverages.

Recent data from the consumer price index suggests that the rising costs associated with dining out have increased by 3.9% in the last year alone, further encouraging adults to seek cost-effective meal choices, including those from children’s menus.

As the dining landscape shifts under economic pressures, the trend of ordering from kids’ menus appears to be more than a passing fancy, it’s becoming a practical solution for many looking to stretch their dining dollars.