Africa’s leading industrialist, Aliko Dangote, has credited customers and distribution partners as the driving force behind the steady growth of the Dangote Group.
Speaking during a customer recognition programme, he described buyers and business partners as the backbone of the company’s expansion across multiple sectors, noting that their continued patronage and feedback have helped shape product quality and service delivery.
He explained that the group’s long-term strategy is built around meeting customer needs, improving supply systems, and strengthening relationships across its markets. According to him, listening to end users and distributors has enabled the company to adjust quickly and remain competitive.
The event featured awards and special recognition for outstanding distributors and long-standing partners, highlighting their contributions to sales growth and market reach despite economic pressures.
Dangote reaffirmed the company’s commitment to innovation, operational efficiency, and stronger collaboration with customers as it pursues further expansion.
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